r a f t e d n t h h e a t o f P h e l i , C e l e b a t e d E v e r y w h e r e .
About Pheli Wines
A L e g a c y o f e r i t a e , C o m m u n i t y , a n d E x c e l l e n c e .
Pheli Wines is more than just a wine label—it’s a living legacy born in the vibrant heart of Atteridgeville. Founded in 2014 by the visionary Moyagabo Anna
Seemola, our brand was built on the pillars of community, heritage, and female-led excellence. Her passion created a space where everyone felt welcome and celebrated.
Today, that torch is proudly carried by her children and family, who blend youthful creativity and modern ambition with the timeless traditions she established. Inspired by her spirit, we honour our roots as we carve a bold new path—celebrating the journey of wine as a story of family, resilience, and
passion.
Meet the Family
e i d t h L e a c y .
Oratile Grace Seemola
Next-Generation Leader & Connoisseur
As the daughter of our founder, Oratile embodies the future of Pheli Wines. With a WSET Level 1 qualification and a sharp mind for commerce, she brings a sophisticated palate and a fresh, entrepreneurial perspective to her mother’s legacy. Oratile is the bridge between cherished traditions and an ambitious Drure, ensuring the brand thrives with style and substance.
Ofentse Seemola
Creative Director & Philanthropist
Carrying his mother’s entrepreneurial spirit, Ofentse expands the Pheli Wines legacy into the world of creative arts. As an aspiring fashion designer, he infuses the brand with bold aesthetics and a deep commitment to philanthropy. Ofentse leads our creative vision, ensuring the Pheli Wines story is told with authenticity, purpose, and heart.
Evelyn Mokwena
Senior Winemaker
As the sister of our founder, Evelyn is the steadfast heart of Pheli Wines. In her role as tasting room manager, she masterfully coordinates events and brings people together—continuing the brand’s tradition of warm, genuine hospitality. A resilient entrepreneur herself, Evelyn ensures everyone who experiences Pheli Wines feels like family.
Dr Sello Mkhondo
Strategic Anchor & Mentor
With over 30 years of extensive business experience, Dr Sello Mkhondo provides the strategic foundation for our growth. Holding a PhD in business rescue and deep expertise in corporate strategy, he mentors the next generation in stewarding the Pheli Wines brand. His wisdom ensures our passion is guided by discipline and our vision built to last.
Reserve
Chardonnay
Nebbiolo
Reserve
Chardonnay
Domaine Prieuré-Roch Blanc
Our Legacy, Our Promise
Our philosophy is rooted in the vision of our founder, Moyagabo Anna Seemola. We believe in crafting exceptional products, fostering genuine connections, and leading with integrity. Every bottle we craft, every event we host, and every community project we support is a tribute to her enduring spirit. We are committed to honouring our past while inspiring a future worthy of her legacy
The World of Pheli Wines
A v i s u a l j o u r n e y o f l e g a c y , c r a f t , a n d c u l t u r e .
From vineyard visits and cellar sessions to street pop-ups and award celebrations every image tells a story. Our gallery captures the essence of Pheli Wines: where tradition meets ambition, and community meets craft.
Pheli Wines was born from a dream in Atteridgeville.
In 2014, founder Moyagabo Anna Seemola launched one of South Africa’s first Black, female-owned wine brands, turning passion into legacy.
What began as a bold idea is now a symbol of heritage and resilience. Today, Anna’s children, Oratile Grace and Ofentse Seemola, continue the journey, blending wine, business, and culture to redefine what a township-born brand can become.
Our Story
B o r n i n A t t e r i d g e v i l l e . B u i l t f o r t h e w o r l d .
